The high level strategy, goals and needs for the photo uploader included; sustainable growth by enabling personalization while keeping a balance between cost and revenue, increase the quality of our images for printed and displayed photos, and focus on product-usable material such as, most recently uploaded photo and high-resolution photos. The photo uploader is the first expereince a user goes through when creating a product on Shutterfly. The improvements my team made on the uploader component increased the number of photos in our database by over 3M photos within 2 years, increased number of uploads per year by 2B, and 59% of users uploading, uploaded 72% of total images in 2017, also placed orders from Shutterfly contributing 98% of total Shutterfly revenue.